Elizabeth Suni

Elizabeth Suni

Founder & President 

One time side-hustler turned full-time business owner, Elizabeth is the founder of the company. After a 15-year corporate career and earning her MBA, Elizabeth started Wooly Doodle as a passion project during her maternity leave in 2017 and the rest is history. While she oversees all aspects of the business, she spends most of her time on product design, branding, marketing and social media.

WHAT DO YOU LOVE ABOUT BEING PART OF TEAM WD?

Where do I even start? When I started sewing five years ago I never imagined it would lead to starting a business, let alone running a business full time! Every day I come to work feels surreal and really doesn’t feel like work at all. I am so grateful for the community that we have built over the past couple of years with our amazing team and supportive customers. When I moved to Chatham 7 years ago I didn’t know a single person except my husband and it’s through this business, I’ve made some incredible friendships and had the chance to connect with so many wonderful and inspiring people. I also love that I get to set an example for my kids and show them that mom can be a badass, hard working entrepreneur who made some crazy dreams a reality.

WHICH SUPERPOWER WOULD YOU PICK AND WHY?

The ability to erase memories or briefly rewind time after I say stupid stuff and put my foot in my mouth. I'm so socially awkward and always second guess everything that comes out of my mouth when talking to people so this would be a convenient power to help me manage my anxiety levels lol.

MOST RANDOM JOB YOU’VE EVER HAD

I worked a beer stand at a nightclub for one night. I got the pricing wrong and was selling the beer for a lower price and was busy all night. I thought I was the best beer salesperson ever until at closing, I got called out for my error and had to pay back the difference out of my tips. I wasn't asked back.

FIRST THING YOU’LL DO WHEN THE PANDEMIC IS OVER

SEE ALL THE PEOPLE. As an introvert, this is not something I thought I'd ever say but I miss my family (my parents live in Vancouver and have never met Clarke - their only granddaughter), I miss friends, I miss playdates and I miss sharing important occasions and milestones with the people I love!

Back to Team Page