CHOOSE HAPPY

Life can be hard. Whether you’re dealing with sleep deprivation, the terrible twos, work stress or whatever else keeps you up at night, we know some seasons seem to last forever.

That’s why we’ve made the goal of our spring collection to simply inspire happiness through—bright and playful designs, comfortable and functional clothing, and GOOD VIBES.

To say we went big with this season is an understatement – we will be adding a total of 10 brand new styles this season and this is the first season featuring an entire collection of exclusive colours (2) and prints (3).

So, since we have so many new goodies in the line-up I wanted to properly introduce them to you starting with the prints.

MEET THE PRINTS 

PRINT 1: ONE IN A MELON

“In a mundane world be the ONE IN A MELON.” 

We like our designs as crisp as our watermelon. This print combines the quintessential summer snack with a beautiful, gender-neutral coral.

PRINT 2: UNBE-LEAF-ABLE

“Have I told you how UNBE-LEAF-ABLE you are today?” 

So maybe the playground isn’t exactly the same as a cabana, but this gender-neutral palm print will have you dreaming of hanging pool-side.

PRINT 3: SPECK-TACULAR

“You will do SPECK-TACULAR things, kiddo.”

For all the monochrome lovers out there, this one is for you. Our subtle spin on a dalmation print pairs perfectly with our entire spring collection. I’ve got 101 problems, but this print ain’t one.

MEET THE SPRING SQUAD

Meet our spring crew. Each piece in this collection was designed with function and comfort in mind. Made out of our light-weight bamboo jersey, we have chosen fun and original prints and colours that are sure to inspire happiness.

THE KIDS POCKET TANK

Our gender neutral tank comes in all colourways and offers a comfortable neckline and slim-medium fit.

THE KIDS SLIM SHORTIES

Our Shorts feature a modern slim fit and should fall just above the knee. The comfortable elastic waistband makes them easy to get on and off and the faux drawstring adds that extra touch of detail.

THE KIDS TANK ROMPER

This Romper provides the perfect combination of comfort and function. The nickel-free snaps on the henley neck and crotch panels make dressing and changing a breeze.

THE KIDS RUFFLE TANK

All the comfort of our Tanks and Tees but with a playful and feminine spin. Our Peplum Tank features a comfortable neckline and an adorable ruffled skirt.

THE KIDS TANK DRESS

Our Tank Dress features an adorable henley neckline with nickel-free snaps. The empress waist and flowy skirt add a feminine touch to this functional and comfortable dress.

THE BOHO HEADBAND

Our twist on popular headbands – literally! Made out of our signature bamboo, you can mix and match to accessorize with our entire spring collection.

THE OVER COMPANY X WOOLY DOODLE SCRUNCHIE

We partnered with one of our favourite brands to bring you the softest scrunchie ever. Meet the OVer Mamma Essential Scrunchie in our Wooly Doodle spring colours.

MEET THE POPULAR KIDS

If we had a people’s choice award for our most popular items, these would all be in there. They are the tried and tested staples that can be worn year-round to keep you and your little ones cute and cozy.

THE KIDS POCKET TEE

The Pocket Tee is a year-round favourite for layering. It features top-stitching around the collar, an elegantly stitched pocket and a scalloped bottom with a serged finish

THE KIDS [LOUNJ] PANTS

Our Lounge Pants are the perfect blend of leggings and pants and offer a slimmer fit without being too tight. They have a comfortable waistband (no elastic!) which makes them great for potty training as well.

THE KIDS [LOUNJ] TEE

Our Lounge Tee is one of our most popular items and can be worn all year. Features include adorable raglan sleeves, top stitching around the collar and a scalloped bottom with a serged finish.

THE KIDS [LOUNJ] ROMPER

Our short-sleeve version of our popular Lounge Romper is a summer must. It features top-stitching around the collar and nickel-free snaps along the crotch for easy changing.

THE LADIES [LOUNJ] TEE

One our all-time best sellers, the Ladies [LOUNJ] Tee is tight and loose in all the right places and now comes in our two custom spring colours for that pop of happy colour.

THAT'S IT, THAT'S ALL (FOR NOW)

So that's the low-down on our first spring release. I hope you love everything as much as I do. If you've been adding up the new styles in your head and wondering why they're not adding up, it's because we still have some new items coming later in April in our second release. You can look forward to our new Ladies Lounge Dress, Ladies V-neck, Men's V-neck and our new and improved Ladies Tank Romper. 

I'd love to know what you think of things so far. Drop your comments below and let me know what you're favourite items, colours and prints are!

Stay kind, Choose Happy and LOUNGE YOU LONGTIME,

Elizabeth xo

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