EMPIRE IS THE NEW SIDE HUSTLE

August 03, 2018 5 Comments

After teasing you all on Instagram Stories, it’s time to let the cat out of the bag. As of August 31, I’ll be taking a leave of absence from my 15 years career at a company that I love to focus on Wooly Doodle full time.

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WHO MADE MY CLOTHES

April 25, 2018

One of the biggest things I’ve learned is the handmade world is kind of like the Wild West. It’s based largely on trust between buyer and seller and feels completely unregulated most of the time. Unfortunately, there are a lot of businesses taking advantage of this to make a quick profit. Their actions are not only deceiving customer, but are also devaluing the hard work done by actual makers. 

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NEW LOGO, WHO DIS?

April 19, 2018

There are those businesses that start off with a super strong plan and branding that’s been locked in from day one. Then there’s Wooly Doodle. One of the things that keeps me up at night is the fact we’ve been suffering from a bit of a brand identity crisis pretty much since day one.

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KNOW THEM: JESSICA JOHNSTON

April 04, 2018 1 Comment

At the end of March, 2017, when I was finally ready to put some serious focus on growing Wooly Doodle, I knew I was going to need helps so I posted an ad on Kijiji - "Experienced seamstress with serger required for sewing clothing”. A few responses trickled in and one of them was from what seemed to be a professional and conscientious applicant named Jessica.

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WOMEN SUPPORTING WOMEN. PERIOD.

March 08, 2018

These words have been floating around in my head for the past couple of months and I figured International Women’s Day was the perfect time to try to organize them into some kind of blog post.

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// STUFF I LOVE - EDITION 1 //

February 03, 2018

When I ran a poll a while back, one of the things many of you showed interest in was blog posts on items or products that I love. So, here is the inaugural ‘stuff I love’ post.

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// WINTER 2018 - THE FAREWELL TOUR //

January 23, 2018 2 Comments

I thought I had this blog post all figured out until last’s night’s release happened. I’m still going with my original theme but want to dive a little deeper into things and shed even more light on what’s in the works for Wooly Doodle.

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// LADIES ROMPER FIT GUIDE //

January 14, 2018 1 Comment

We've made some updates to our Ladies Romper sizing and as we prepare for the next release, I wanted to make sure all your questions about fit were answered - right here, right now.

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// WHAT'S IN STORE FOR 2018 //

January 05, 2018

One thing I learned (the hard way) is how far in advance you have to start planning in this industry. I was so used to flying by the seat of my pants that even planning a couple months ahead seemed ridiculous. But, here we are in the first week of 2018 and I’ve got the entire year planned at a high-level and our SUMMER line will be going into production by the end of the month. 

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// 10 THINGS I LEARNED IN 2017 //

December 31, 2017 1 Comment

I don’t believe in making New Years Resolutions. Mostly, because any I’ve made have lasted no more than two weeks and partly because I have come to learn self improvement and goal setting should be a year-round, daily exercise. So, while I will definitely be setting some goals for myself and this business for 2018, I wanted to share the top 10 things I’ve learned about being a Boss Mom to Wooly Doodle in 2017.

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// CLOSING FOR THE HOLIDAY //

December 12, 2017 1 Comment

It's the most magical time of the year. It's also the time of year when most stores ramp up to offer all kinds of goodies to holiday shoppers. However, if you're cruised our site, you'll quickly realize it's a bit of a product ghost town.

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// STOP, ROMPER TIME //

November 27, 2017

It’s here - the highly anticipated Ladies Lounge Romper. Getting to this point has been filled with anxiety, excitement and adrenaline and so I wanted to share a little bit about what went into creating this new addition to our Lounge Line and walk you through the features as well.

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GO PAPERLESS

Just say the word. Add 'PAPERLESS' to your order notes at checkout and we'll send your order without any extra paper (receipt, product tags, tissue etc..) and we'll donate $1 to a local women's charity.

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