Since starting this journey I have learned a LOT and much of that knowledge came from other makers I've met along the way. I wanted to occasionally use this blog to share some of those learnings with other business owners who might be starting out or may be struggling with certain parts of their business.
Up first, I wanted to share some tips and tricks on taking and editing product photos in less than 5 minutes, for less than $5. If you try this out and use it on some of your photos, please share with me by tagging me!
When I first started photographing my products, I invested in a proper light box and used my DSLR and a tripod. Now, maybe it's because I never really knew how to use that camera but I would say the quality of my photos then was worse than what I'm posting now using this quick and dirty technique. Plus, who has time to set all that crap up? Not me - I'm usually scrambling to take pics after hearing my little one start to chirp in his crib.
Before we even get started on the editing, here are a couple tips for taking your initial photo:
Ok, now that we've gone through those - go take you're picture!
Here's a before and after of where we will start and where we will end and it should hopefully only take 5 minutes or less.
I like to start in Adobe Lightroom to make some adjustments to the exposure, temperature and colours of the image so let's go there first.
The main goal of using Lightroom is to brighten and whiten your photo but do NOT over do it - you just want to brighten slightly and try to remove some of the yellow-ish tones that may be present in your photo. We'll whiten the crap out of it in the next section. You also want to ensure you're not completely altering the colours of your product so keep it subtle.
Now, the image is looking pretty good - right? Well, we still have a few things we need to do. We need to fix the edges where you can still see some of the floor. The super quick way to do this would be to crop those areas out but I'm going to show you how to fix it another way because it can be quite useful during this process.
The image is looking pretty good now but we aren't done (I know - this feels like a million steps... because it kind of is... but I promise once you get the hang of this it'll take you a couple minutes tops to do a picture).
I used to stop at this part of the process and then I'd post a picture to Instagram and notice that the edges of my picture were darker and I hadn't achieved a fully white background (here's an example - the picture looked great on my phone but I like my white background to be seamless and you can see in this picture clearly where the image ends) here is how I avoid this now (this also works great if you're prepping pics for Instagram Stories).
Now, in this example, the image looks great - there are no dark spots that need to be created. But, if you expand and you can clearly see lines or patches where you expanded your photo, here is how you can easily fix.
If you can't quite get rid of all the dark spots with the dodge and burn brush, you can use the healing tool again to perfect your image. Now you should have a nicely edited image that you can crop into a square for IG or for your website, or you can keep playing with the expanding tool to prep something for an IG Story.
Once you build up some muscle memory, I swear you can whip through this approach to photo editing really quickly. Don't believe me? I ran through editing this photo end-to-end in 2:46 and here's the proof.
Well, if you made it this far please let me know what you thought of this tutorial. Post comments or questions below or send me an email or message on IG or Facebook! I'd also love to hear your ideas for future #MomBoss101 topics!
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