BACK TO BASICS
- THE FUTURE OF WOOLY DOODLE -
A VIDEO MESSAGE FROM ELIZABETH
2022 has been a challenging year for Wooly Doodle and several businesses in our industry. As gas prices rise and grocery bills double, we have had to revisit how we do business to become more adaptable. Wooly Doodle is going back to basics, and while this is not the direction we thought we would be taking this year, we are excited to get back to doing what it is we truly love and engaging with our customers more. Wooly Doodle founder Elizabeth shares the inside scoop in this short video. We encourage you to watch to learn about the direction Wooly Doodle is going in, and be sure to read the Blog Post below if you'd like additional details!
READ THE BLOG POST
Wooly Doodle is going back to basics, and we are going to focus on doing what we love doing. In the past few years, I've been so caught up in growth, market share, and production volume that I've lost touch with what is important to me, YOU (our customers), and my team.READ MORE
HAVE YOUR SAY
We want to hear from YOU about which colours and styles you would like to see in our first PRE-ORDER capsule! Complete our questionnaire by June 30, 2022.VOTE NOW
INSTAGRAM LIVE Q&A
Grab a coffee and join Elizabeth for a live Q&A session on Instagram at 10:00 am EDT on Tuesday, June 28. You can submit questions in advance by emailing us or by sending us a DM on the gram!
THE COST OF DOING BUSINESS (LITERALLY)
The word PROFIT has become a dirty word within the small business community. Nobody wants to say it, and nobody wants to acknowledge how critical it is to a business's success. In the spirit of transparency, we wanted to show an example of where the revenue for a single garment goes and to explain further the direction we are taking Wooly Doodle in. The numbers shown are averages. This is not our actual shipping cost (we wish) but the average based on one year of sales and shipping expenses. Our shipping cost is higher if customers get free shipping and lower when customers pay shipping charges. Overhead includes rent and utilities, and operating expenses include insurance, research & design, software subscriptions, apps, and office materials. What's left is what we use to fund future production, new product development and growth.
We hope to start normalizing the word profit to show it's not synonymous with greed but rather the enabler for business growth and success. We will include additional pricing transparency in our product listings as we move forward in this new direction.
SHARE YOUR THOUGHTS
These are big changes and we want to hear from you along the way. Please feel free to send us any questions or feedback you may have as we go on this journey together.